Welcome To Our Brand New Website

This has been built to make it even easier for parents to browse their school and make their purchases. Premier Schoolwear was established in 1986 and has grown from strength to strength ever since. In 1986 it was a small section in our Bambinos store, at Becontree Heath Dagenham, which was a children’s boutique but in 1996 the schoolwear had taken over the shop and so became totally Premier Schoolwear, then later became a Limited Company.

We currently supply from our two sites, Dagenham & Romford, which cover over 60 schools that we retail to parents from, plus over 100 schools that we supply Direct To School all across the UK.

All our goods are ethically sourced, and we adhere to a code of practice also to all government guidelines on welfare and working conditions etc.

At our Romford branch we have on site Embroidery and Print facilities, where at certain times of the year personalised kit can be done while you wait, which is a fantastic service that not many others can provide.

As all other schoolwear stores we get incredibly busy during the Back To School season, July – September, so please come early to avoid the queues. As the years go on, more parents shop online to avoid the queues, we have on this new website a click and collect facility, if you use this you will receive a text message from us to let you know when your goods are ready for collection.

We do hope you enjoy our new site

Premier Schoolwear

Please Note that our Romford Trade Counter is closed at this time, and only taking phone and internet orders for delivery or collection . Anyone without an appointment will not be served at the collection point . Please call 01708 377699 to book an appointment . 

Dagenham Store

Address. 688-690 Becontree Avenue, Dagenham, Essex. RM8 3HD

Tel No. 0208-592-0141

Opening Hours

9am - 5pm


Store Info

We are pleased to say that the closure measures imposed on us during lockdown will be lifted on June 15th

With social distancing still in place only ONE ADULT & ONE CHILD will be allowed in the store at one time, a queuing procedure will be operated outside. Changing rooms will be sealed off, as per government guidelines, with all this in mind we strongly recommend you order online by phone for click & collect or home delivery, leaving plenty of time to exchange wrong sizes etc. Exchanges will be easy and instructions for this will be in with your goods.

Romford Trade Counter - Phone Orders Only

Address. Unit 7, Tonbridge Works, Tonbridge Road, Romford RM3 8TS

Tel No. 01708-377-699

Opening Hours




Store Info

As social distancing is impossible at our Romford site, it will be online or click & collect only until further notice. Sorry for any inconvenience.

If you need help with ordering just call the appropriate store for help.